Michael Charming - Personal Website redesign
A strategic redesign of Michael Charming's personal brand website, bringing coaching, courses, books, events, and educational resources into one clear and intuitive experience.
What is it
Michael Charming's website is a personal brand platform designed to help visitors explore coaching, courses and programs, books, resources, events, and speaking opportunities.
The redesign focused on creating a premium but approachable experience where users can quickly understand Michael's work, find the right offering, and take the next step with confidence.
What were the challenges
1. Too many content types
The website needed to communicate books, coaching, courses, workshops, media, articles, videos, and downloadable resources without overwhelming visitors.
2. Different user needs
Visitors could arrive looking for very different things—from personal coaching to a book, workshop, or educational resource.
3. Building trust
Because the product is centered around personal development and relationships, credibility and emotional trust were important parts of the experience.
4. Balancing premium and approachable
The visual direction needed to feel luxurious and editorial while remaining warm, accessible, and beginner-friendly.
The methods I followed
User intent mapping
Information architecture
Content hierarchy
User journey mapping
Competitive and inspiration research
Heuristic evaluation
Task-oriented UX analysis
Wireframing
Responsive UI design
UX writing
Component-based design
Accessibility considerations
Conversion-oriented interaction design
Final design
The final experience brings the brand's major offerings into a cohesive digital ecosystem.
Key experiences
Homepage
Introduces Michael, establishes trust, and guides users toward relevant services.
Courses & programs
Organizes online courses, one-on-one coaching, and group programs around user needs.
Books
Presents Michael's books clearly with descriptions, purchase actions, and recommendations.
About
Communicates Michael's story, approach, values, experience, and vision.
Resources
Creates a searchable knowledge hub for articles, videos, media, speaking content, and downloadable resources.
Testimonials
Separates video and written experiences to make social proof easier to explore.
Contact
Provides a clear path for users who need personalized guidance or want to collaborate.
