Ravosa Marine -Marine Dealership Experience
A clearer digital experience for marine sales and services. Redesigned Ravosa Marine’s website to simplify inventory discovery, service requests, financing, and dealer-led inquiries through a modern, user-centered experience.
What is it?
A Digital Experience for Marine Customers
Ravosa Marine is a marine dealership offering boats, outboards, repowers, Seakeeper systems, trailers, apparel, maintenance, and other marine services.
The redesign focused on making these offerings easier to discover, understand, and inquire about.
What were the challenges?
Turning a Complex Marine Offering Into a Simple Experience
The existing experience presented several UX challenges:
Multiple product categories with different specifications
Different filtering requirements across inventory types
Dealer-led purchasing instead of direct checkout
Separate sales, service, financing, and support journeys
Technical information that could overwhelm first-time users
Need for a consistent experience across boats, outboards, Seakeeper, and trailers
The methods I followed
From Research to a Scalable Design System
01 — UX Research
Reviewed the existing website, content structure, user journeys, and business requirements.
02 — Information Architecture
Restructured navigation around key customer goals and product categories.
03 — User Flows
Mapped inventory discovery, product exploration, service requests, financing, and inquiries.
04 — Wireframing
Established hierarchy, content structure, and interaction patterns before visual design.
05 — UI Design
Created a modern marine visual language with strong typography, imagery, spacing, and hierarchy.
06 — Responsive Design
Adapted key journeys for desktop and mobile experiences.
07 — Design System
Established reusable components for cards, filters, CTAs, navigation, forms, and product information.
Final design
A modern marine experience built for exploration
The final experience combines a premium marine aesthetic with a straightforward information architecture.
Key improvements include:
Simplified navigation
Quick-access pathways
Category-based inventory
Contextual filtering
Consistent product-detail pages
Service-focused journeys
Financing tools
Extended warranty discovery
Clear dealer contact points
